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Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla; Wrigley, Cara - In: Business horizons 59 (2016) 3, pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
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Designing new business models : blue sky thinking and testing
Wrigley, Cara; Bucolo, Sam; Straker, Karla - In: Journal of business strategy 37 (2016) 5, pp. 22-31
Persistent link: https://www.econbiz.de/10011618205
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Not just what they want, but why they want it : traditional market research to deep customer insights
Price, Rebecca Anne; Wrigley, Cara; Straker, Karla - In: Qualitative market research : an international journal 18 (2015) 2, pp. 230-248
Persistent link: https://www.econbiz.de/10011308602
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Knowledge translation mechanisms in open innovation : the role of design in R&D projects
Simeone, Luca; Secundo, Giustina; Schiuma, Giovanni - In: Journal of knowledge management 21 (2017) 6, pp. 1406-1429
Persistent link: https://www.econbiz.de/10011754780
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Adopting a design approach to translate needs and interests of stakeholders in academic entrepreneurship : the MIT Senseable City Lab case
Simeone, Luca; Secundo, Giustina; Schiuma, Giovanni - In: Technovation : the international journal of … 64/65 (2017), pp. 58-67
Persistent link: https://www.econbiz.de/10011893112
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Creativity and stakeholders' engagement in open innovation : design for knowledge translation in technology-intensive enterprises
Secundo, Giustina; Del Vecchio, Pasquale; Simeone, Luca; … - In: Journal of business research : JBR 119 (2020), pp. 272-282
Persistent link: https://www.econbiz.de/10012416977
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The potential of design-driven foresight to support strategy articulation through experiential learning
Simeone, Luca; D'Ippolito, Beatrice - In: Long range planning : LRP ; international journal of … 55 (2022) 6, pp. 1-19
Persistent link: https://www.econbiz.de/10013477106