Smith, Brent; Rippé, Cindy B.; Dubinsky, Alan J. - In: Marketing Intelligence & Planning 36 (2018) 7, pp. 722-736
Purpose: The purpose of this paper is to investigate how social loneliness, emotional loneliness and social isolation relate to Indian consumers’ enjoyment of social interaction with an in-store salesperson. Design/methodology/approach: Over 300 Indian respondents are surveyed about personal...
