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~person:"Soberman, David A."
~person:"Soberman, David"
~subject:"Konsumentenverhalten"
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12
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10
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10
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Soberman, David A.
Soberman, David
Iyer, Ganesh
9
Kuksov, Dmitri
3
Pazgal, Amit I.
3
Coughlan, Anne T.
2
Guo, Liang
2
Pazgal, Amit
2
Thomadsen, Raphael
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Xiang, Yi
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
rev
Persistent link: https://www.econbiz.de/10002677213
Saved in:
2
The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002343478
Saved in:
3
Questioning conventional wisdom about competition in differentiated markets
Soberman, David A.
(
contributor
)
-
2004
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002380495
Saved in:
4
Questioning conventional wisdom about competition in differentiated markets
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001760257
Saved in:
5
The strategic role of outlet mall retailing
Coughlan, Anne T.
(
contributor
); …
-
2002
-
[Elektronische Ressource], rev. version of 99/43/MKT
Persistent link: https://www.econbiz.de/10001651374
Saved in:
6
Outlet malls : strategic segmentation of markets with two dimensions of consumer heterogeneity
Coughlan, Anne T.
(
contributor
); …
-
2003
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002341733
Saved in:
7
Behavior-based discrimination : is it a winning play, and if so, when?
Pazgal, Amit I.
;
Soberman, David A.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 977-994
Persistent link: https://www.econbiz.de/10003791500
Saved in:
8
Preview provision under competition
Xiang, Yi
;
Soberman, David A.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 149-169
Persistent link: https://www.econbiz.de/10008905583
Saved in:
9
Consumer favorites and the design of news
Xiang, Yi
;
Soberman, David A.
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 188-205
Persistent link: https://www.econbiz.de/10010345156
Saved in:
10
Profit-increasing consumer exit
Pazgal, Amit I.
;
Soberman, David A.
;
Thomadsen, Raphael
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 998-1008
Persistent link: https://www.econbiz.de/10010231783
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