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~person:"Soberman, David A."
~subject:"Konsumentenverhalten"
~subject:"Market segmentation"
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Konsumentenverhalten
Market segmentation
Theorie
28
Theory
28
Consumer behaviour
10
Preisdifferenzierung
10
Price discrimination
10
Competition
9
Product differentiation
9
Produktdifferenzierung
9
Wettbewerb
9
Marketing management
8
Marketingmanagement
8
USA
7
United States
7
Brand
6
Game theory
6
Innovation
6
Markenartikel
6
Spieltheorie
6
Strategic management
6
Strategisches Management
6
Advertising effects
5
Direct selling
5
Direktvertrieb
5
Preismanagement
5
Pricing strategy
5
Werbewirkung
5
Dauerhafte Konsumgüter
4
Durable goods
4
Market entry
4
Markteintritt
4
Marktsegmentierung
4
New product development
4
Preiswettbewerb
4
Price competition
4
Product quality
4
Produktentwicklung
4
Produktqualität
4
Räumlicher Wettbewerb
4
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Undetermined
1
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Book / Working Paper
9
Article
5
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Arbeitspapier
9
Working Paper
9
Graue Literatur
8
Non-commercial literature
8
Article in journal
5
Aufsatz in Zeitschrift
5
Language
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English
14
Author
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Soberman, David A.
Iyer, Ganesh
10
Pazgal, Amit I.
6
Coughlan, Anne T.
3
Kuksov, Dmitri
3
Guo, Liang
2
Pazgal, Amit
2
Soberman, David
2
Thomadsen, Raphael
2
Xiang, Yi
2
Chen, Yuxin
1
Foroughifar, Mohsen
1
Ke, T. Tony
1
Lin, Yuanfang
1
Villas-Boas, J. Miguel
1
Villas-Boas, Miguel
1
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INSEAD
1
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Faculty & research / Insead : working paper series
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
R&D / INSEAD / INSEAD
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ECONIS (ZBW)
14
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1
The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
rev
Persistent link: https://www.econbiz.de/10002677213
Saved in:
2
The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002343478
Saved in:
3
Questioning conventional wisdom about competition in differentiated markets
Soberman, David A.
(
contributor
)
-
2004
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002380495
Saved in:
4
When is the best ship a leaky one? : Segmentation, competition and gray markets
Coughlan, Anne T.
;
Soberman, David A.
-
1998
-
(Rev. version of 98/09/MTK)
Persistent link: https://www.econbiz.de/10000992431
Saved in:
5
Questioning conventional wisdom about competition in differentiated markets
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001760257
Saved in:
6
The strategic role of outlet mall retailing
Coughlan, Anne T.
(
contributor
); …
-
2002
-
[Elektronische Ressource], rev. version of 99/43/MKT
Persistent link: https://www.econbiz.de/10001651374
Saved in:
7
Increasing compatibility as a competitive tool
Pazgal, Amit I.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001826224
Saved in:
8
Increasing compatibility as a competitive tool
Pazgal, Amit I.
(
contributor
); …
-
2005
-
rev
Persistent link: https://www.econbiz.de/10002848767
Saved in:
9
Outlet malls : strategic segmentation of markets with two dimensions of consumer heterogeneity
Coughlan, Anne T.
(
contributor
); …
-
2003
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002341733
Saved in:
10
Behavior-based discrimination : is it a winning play, and if so, when?
Pazgal, Amit I.
;
Soberman, David A.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 977-994
Persistent link: https://www.econbiz.de/10003791500
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