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Selling service innovations in differentiated markets
Iyer, Ganesh (contributor); Soberman, David A. (contributor) - 2002 - [Elektronische Ressource], rev. version of 99/77/MKT
Persistent link: https://www.econbiz.de/10001651128
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Research note : additional learning and implications on the role of informative advertising
Soberman, David A. (contributor) - 2004 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002395591
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Questioning conventional wisdom about competition in differentiated markets
Soberman, David A. (contributor) - 2004 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002380495
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Questioning conventional wisdom about competition in differentiated markets
Soberman, David A. (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001760257
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The role of differentiation in markets driven by advertising
Soberman, David A. (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001716429
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Increasing compatibility as a competitive tool
Pazgal, Amit I. (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001826224
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Increasing compatibility as a competitive tool
Pazgal, Amit I. (contributor);  … - 2005 - rev
Persistent link: https://www.econbiz.de/10002848767
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The role of differentiation in markets driven by advertising
Soberman, David A. (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001719511
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Consumer informedness : a key driver of differentiation
Pazgal, Amit I.; Soberman, David A.; Thomadsen, Raphael - In: Journal of economics & management strategy : JEMS 31 (2022) 2, pp. 356-368
Persistent link: https://www.econbiz.de/10013185716