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Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young; Natter, Martin; Spann, Martin - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
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Pay what you want : a new participative pricing mechanism
Kim, Ju-Young; Natter, Martin; Spann, Martin - In: Journal of marketing 73 (2009) 1, pp. 44-58
Persistent link: https://www.econbiz.de/10003815504
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Pay-What-You-Want : Praxisrelevanz und Konsumentenverhalten
Kim, Ju-Young; Natter, Martin; Spann, Martin - In: Journal of business economics : JBE 80 (2010) 2, pp. 147-169
Persistent link: https://www.econbiz.de/10003936207