marketers and policy-makers in both countries. The use of altruistic arguments in organic food marketing is a key aspect that …

sustainable food marketing about how to target their most relevant segment, the convinced sustainable consumer. …

market success, thus the positioning of organic food is a crucial topic for food policy and marketing. This paper analyses …

pointed out that sensory attributes are important elements that should be taken into account in the marketing strategies by … heavy users. In both countries, one part of the organic consumers seem to appreciate sensory marketing activities whereas … another part apparently does not. For Italian consumers who appreciate sensory marketing, non-subjective as well as subjective …