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~person:"Stafford, Marla Royne"
~subject:"Charity"
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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How liberals and conservatives respond to equality-based and proportionality-based rewards in charity advertising
Lee, Younghwa
;
Yoon, Sukki
;
Lee, Young Woo
;
Stafford, …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
1
,
pp. 108-118
Persistent link: https://www.econbiz.de/10012016478
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