Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Stafford, Marla Royne"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-Game-Advertising als Ersatz...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Advertising
22
Werbung
22
Advertising effects
13
Werbewirkung
13
Consumer behaviour
8
Konsumentenverhalten
8
Gesundheit
4
Health
4
Children
3
Kinder
3
Online-Marketing
3
Target group
3
Zielgruppe
3
Bibliometrics
2
Bibliometrie
2
Gewalt
2
Satisfaction
2
Violence
2
Zufriedenheit
2
Advertising regulation
1
Altruism
1
Altruismus
1
Arzneimittel
1
Body weight
1
Cause-Related Marketing
1
Cause-related marketing
1
Charitable organization
1
Charity
1
Communication media
1
Consumer socialization
1
Consumer well-being
1
Dietary supplements
1
Eating habit
1
Eigeninteresse
1
Environmental consciousness
1
Ernährungsverhalten
1
Event marketing
1
Event-Marketing
1
Functional food
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Stafford, Marla Royne
Jerath, Kinshuk
12
Wilbur, Kenneth C.
12
Bonatti, Alessandro
10
Sayedi, Amin
10
Tucker, Catherine E.
10
Bergemann, Dirk
9
Dwivedi, Yogesh Kumar
9
Pelsmacker, Patrick de
9
Sahni, Navdeep S.
9
Yang, Yanwu
9
Choi, Yung Kyun
8
Hudders, Liselot
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Sreejesh, S.
8
Fogel, Joshua
7
Ghose, Anindya
7
Johnson, Garrett A.
7
Rozendaal, Esther
7
Vashisht, Devika
7
Voorveld, Hilde
7
Calvano, Emilio
6
Cho, Chang-Hoan
6
Gordon, Brett R.
6
Kumar, Subodha
6
Shin, Woochoel
6
Yoon, Sukki
6
Alleman, James H.
5
Arora, Taanika
5
Athey, Susan
5
Balseiro, Santiago R.
5
Bellman, Steven
5
Campbell, Colin L.
5
Chintagunta, Pradeep K.
5
Dens, Nathalie
5
Fesenmaier, Daniel R.
5
Fridgeirsdottir, Kristin
5
Goldfarb, Avi
5
Hackley, Christopher E.
5
more ...
less ...
Published in...
All
Advertising, promotion, and new media
1
Journal of advertising research
1
Journal of current issues and research in advertising
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The future of consumer decision making in the age of new media promotions and advertising
Faber, Ronald J.
;
Stafford, Marla Royne
- In:
Advertising, promotion, and new media
,
(pp. 351-365)
.
2015
Persistent link: https://www.econbiz.de/10011708761
Saved in:
2
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
3
Olympians on Twitter : a linguistic perspective of the role of authenticity, clout, and expertise in social media advertising
Fox, Alexa K.
;
Stafford, Marla Royne
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 294-309
Persistent link: https://www.econbiz.de/10012623610
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
