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Stafford, Marla Royne
Pelsmacker, Patrick de
75
Kaiser, Harry M.
68
Gierl, Heribert
63
Eisend, Martin
57
Esch, Franz-Rudolf
50
Taylor, Charles Raymond
47
Bauer, Hans H.
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Dens, Nathalie
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Diehl, Sandra
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Septianto, Felix
33
Wilbur, Kenneth C.
33
Anderson, Simon P.
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Okazaki, Shintaro
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Terlutter, Ralf
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Nickel, Volker
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Pflaum, Dieter
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Kind, Hans Jarle
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Rosengren, Sara
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Dahlén, Micael
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Mueller, Barbara
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Pepels, Werner
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Hundhausen, Carl
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Saffer, Henry
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Yoon, Sukki
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Bruhn, Manfred
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Huh, Jisu
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Rossiter, John R.
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Chang, Chingching
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Schweiger, Günter
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Sethi, Suresh
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Yoon, Hye Jin
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Zaccour, Georges
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Huber, Frank
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Pauwels, Koen
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Hudders, Liselot
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Bellman, Steven
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Ford, John B.
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Journal of advertising : official publication of the American Academy of Advertising
5
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4
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International journal of advertising : the review of marketing communications
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Journal of current issues and research in advertising : JCIRA
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Advertising and violence : concepts and perspectives
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1
Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne
;
Myers, Susan D.
;
Deitz, George
; …
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
Saved in:
2
How liberals and conservatives respond to equality-based and proportionality-based rewards in charity advertising
Lee, Younghwa
;
Yoon, Sukki
;
Lee, Young Woo
;
Stafford, …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
1
,
pp. 108-118
Persistent link: https://www.econbiz.de/10012016478
Saved in:
3
Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
Saved in:
4
Health consciousness or familiarity with supplement advertising : what drives attitudes toward dietary supplements?
Willis, Erin
;
Stafford, Marla Royne
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
2
,
pp. 130-147
Persistent link: https://www.econbiz.de/10011591719
Saved in:
5
Special issue: Effective health messages in advertising
Stafford, Marla Royne
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011292335
Saved in:
6
Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
Saved in:
7
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
8
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 77-94)
.
2014
Persistent link: https://www.econbiz.de/10010399381
Saved in:
9
Programme-ad congruence : integrating advertising and entertainment
Myers, Susan D.
;
Stafford, Marla Royne
;
Deitz, George
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 61-90
Persistent link: https://www.econbiz.de/10010256886
Saved in:
10
The power of advertising in society : does advertising help or hinder consumer well-being? : editorial
Stafford, Marla Royne
;
Pounders, Kathrynn
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 487-490
Persistent link: https://www.econbiz.de/10012586674
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