//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Stafford, Marla Royne"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-Game-Advertising als Ersatz...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
22
Werbung
22
Advertising effects
13
Werbewirkung
13
Consumer behaviour
8
Konsumentenverhalten
8
Gesundheit
4
Health
4
Children
3
Internet marketing
3
Kinder
3
Online-Marketing
3
Target group
3
Zielgruppe
3
Bibliometrics
2
Bibliometrie
2
Gewalt
2
Satisfaction
2
Violence
2
Zufriedenheit
2
Advertising regulation
1
Altruism
1
Altruismus
1
Arzneimittel
1
Body weight
1
Cause-Related Marketing
1
Cause-related marketing
1
Charitable organization
1
Charity
1
Communication media
1
Consumer socialization
1
Consumer well-being
1
Dietary supplements
1
Eating habit
1
Eigeninteresse
1
Environmental consciousness
1
Ernährungsverhalten
1
Event marketing
1
Event-Marketing
1
Functional food
1
more ...
less ...
Online availability
All
Undetermined
15
Free
1
Type of publication
All
Article
19
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
22
Author
All
Stafford, Marla Royne
Kaiser, Harry M.
60
Eisend, Martin
47
Pelsmacker, Patrick de
40
Taylor, Charles Raymond
39
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
26
Okazaki, Shintaro
26
Rosengren, Sara
26
Saffer, Henry
26
Hundhausen, Carl
24
Pepels, Werner
24
Septianto, Felix
24
Sethi, Suresh
24
Yoon, Sukki
24
Zaccour, Georges
24
Bruhn, Manfred
23
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Schweiger, Günter
22
Castronova, Edward
21
Kinnucan, Henry W.
21
Terlutter, Ralf
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Silk, Alvin J.
19
Yoon, Hye Jin
19
Ford, John B.
18
Hackley, Christopher E.
18
Schlosser, Rainer
18
Carlson, Les
17
Choi, Yung Kyun
17
Dens, Nathalie
17
Jullien, Bruno
17
Kloss, Ingomar
17
more ...
less ...
Published in...
All
Journal of advertising
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
3
International journal of advertising : the review of marketing communications
2
Advertising, promotion, and new media
1
Green advertising and the reluctant consumer
1
Health marketing quarterly
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Research and publishing in the Journal of Advertising : making theory relevant
Stafford, Marla Royne
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 269-273
Persistent link: https://www.econbiz.de/10011486909
Saved in:
2
Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne
;
Myers, Susan D.
;
Deitz, George
; …
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
Saved in:
3
How liberals and conservatives respond to equality-based and proportionality-based rewards in charity advertising
Lee, Younghwa
;
Yoon, Sukki
;
Lee, Young Woo
;
Stafford, …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
1
,
pp. 108-118
Persistent link: https://www.econbiz.de/10012016478
Saved in:
4
Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
Saved in:
5
Health consciousness or familiarity with supplement advertising : what drives attitudes toward dietary supplements?
Willis, Erin
;
Stafford, Marla Royne
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
2
,
pp. 130-147
Persistent link: https://www.econbiz.de/10011591719
Saved in:
6
Advertising and violence : concepts and perspectives
Rifon, Nora J.
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10010495060
Saved in:
7
Special issue: Effective health messages in advertising
Stafford, Marla Royne
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011292335
Saved in:
8
Pride, guilt, and self-regulation in cause-related marketing advertisements
Coleman, Joshua T.
;
Stafford, Marla Royne
;
Pounders, …
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 34-60
Persistent link: https://www.econbiz.de/10012201577
Saved in:
9
Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
Saved in:
10
The future of consumer decision making in the age of new media promotions and advertising
Faber, Ronald J.
;
Stafford, Marla Royne
- In:
Advertising, promotion, and new media
,
(pp. 351-365)
.
2015
Persistent link: https://www.econbiz.de/10011708761
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->