Purpose - The objectives of this paper are, first to identify, from the literature, the key themes in the management of strategic relationships, second to apply those themes to understand how exemplary organisations establish and develop strategic relationships and third to determine the role of...

Purpose ? The objectives of this paper are, first to identify, from the literature, the key themes in the management of strategic relationships, second to apply those themes to understand how exemplary organisations establish and develop strategic relationships and third to determine the role of...

Mass customization -- making products tailor-made for each individual buyer, in which even the base components are varied -- sounds impossible. Yet it is a reality in Japan and represents a new Japanese competitive advantage. Roy Westbrook and Peter Williamson, reflecting on many visits to...

Mass customization — making products tailor-made for each individual buyer, in which even the base components are varied — sounds impossible. Yet it is a reality in Japan and represents a new Japanese competitive advantage. Roy Westbrook and Peter Williamson, reflecting on many visits to...