The personality traits which include physical appearance in particular always matter once an organization goes for hiring new entrants. The principal point of this study is to comprehend the relationship of a candidate's physical appearance, qualification, dressing style, attractive...

Brand Symbols are important for any brand in helping consumers to remember one’s brand at the point of purchase. In advertising different ways are used to grab attention in consumers’ mind and majorly it’s through brand recall and recognition. This research captivates the Brand Symbol...

Recall and Recognition, two important aspects when one talks about advertising and consumers awareness towards the brands. This study has mainly been focused on the brand symbols and its importance in the mind of the consumers. Does a brand symbol really play a role of differentiating a brand...

There is a blend of various factors on which the hiring of employee is based upon. This paper investigates and interrogates the contribution of physical attractiveness and referrals in the hiring of employee and further ponders on which matters the most from the above outlined variables when an...