Buying patterns of the country Pakistan has been investigated in regards to high and low involvement products. The investigation has taken various economic indicators namely inflation rate, unemployment rate, interest rate (average) and per capita income (MP) into account. The data years 1991...

One of the key dimensions of business is marketing and when we say marketing we talk about creating more revenue every second. Sales are an important key to success for revenue generation and for this purpose various marketing strategies have been developed. Sales are always driven by...

This study examines the co-movement of the buying patterns of the high and low involvement products in Pakistan in the presence of various economic players. Yearly data is collected from 1991 to 2010 containing unemployment rate, inflation rate, per capita income (MP) and interest rate (average)...

This study investigates and interrogates the impact of various marketing strategies on the sales of major multinational pharmaceutical companies in Pakistan; include Abbott, GSK and Aventis, while applying the censored regression. Besides interrogating the possible impacts of various marketing...