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~person:"Theil, Henri"
~source:"econis"
~subject:"Marktforschung"
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Marktforschung
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Theil, Henri
Kapferer, Clodwig
62
Malhotra, Naresh K.
48
Green, Paul E.
38
Herrmann, Andreas
34
Hruschka, Harald
32
Homburg, Christian
31
Decker, Reinhold
28
Hildebrandt, Lutz
24
Wildner, Raimund
24
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23
Albers, Sönke
22
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22
Hüttner, Manfred
22
Kotler, Philip
22
Sarstedt, Marko
22
Wind, Yoram
21
Aaker, David A.
20
Bauer, Hans H.
20
Kamakura, Wagner A.
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Kumar, V.
20
Wedel, Michel
20
Hair, Joseph F.
19
Pepels, Werner
19
Sheth, Jagdish N.
19
Ferber, Robert
17
Kuß, Alfred
17
Wiedmann, Klaus-Peter
17
Berekoven, Ludwig
16
Tagliacarne, Guglielmo
16
Eisend, Martin
15
Gustafsson, Anders
15
Helm, Roland
15
Koschnick, Wolfgang J.
15
Lehmann, Donald R.
15
Wagner, Udo
15
Zaltman, Gerald
15
Baier, Daniel
14
DeSarbo, Wayne
14
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14
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Discussion paper
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Handreiking : aspecten van het ondernemen in deze dagen
1
Sloan management review
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ECONIS (ZBW)
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Bridging the gap between the economic theory of consumption and marketing research
Theil, Henri
-
1982
Persistent link: https://www.econbiz.de/10003528166
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2
Bridginmg the gap between economic theory of consumption and marketing research
Theil, Henri
- In:
Handreiking : aspecten van het ondernemen in deze dagen
,
(pp. 189-199)
.
1982
Persistent link: https://www.econbiz.de/10002901802
Saved in:
3
Can economists contribute to marketing research?
Theil, Henri
- In:
Sloan management review
20
(
1979
)
4
,
pp. 19-29
Persistent link: https://www.econbiz.de/10002901811
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