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Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity : evidence from Indian context
Thomas, Sujo; Kureshi, Sonal - In: International journal of Indian culture and business … 14 (2017) 3, pp. 365-373
Persistent link: https://www.econbiz.de/10011715078
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Consumer skepticism towards cause related marketing : exploring the consumer tendency to question from emerging market perspective
Thomas, Sujo; Kureshi, Sonal - In: International review on public and non-profit marketing 17 (2020) 2, pp. 225-236
Persistent link: https://www.econbiz.de/10012292855
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A study of cause related marketing initiatives and consumer insights : evidences from the Indian context
Kureshi, Sonal; Thomas, Sujo - In: South Asian journal of management : SAJM 23 (2016) 2, pp. 109-130
Persistent link: https://www.econbiz.de/10011567418
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Investigating interactive marketing technologies : adoption of augmented/virtual reality in the Indian context
Thomas, Sujo - In: International journal of business competition and … 7 (2021) 3, pp. 214-230
Persistent link: https://www.econbiz.de/10012596143
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Investigating the factors influencing consumers' purchase intention towards online private labels in the Indian context
Thomas, Sujo; Suggala, Susmita; Agarwal, Dhruv - In: International journal of business competition and … 8 (2022) 1/2, pp. 26-47
Persistent link: https://www.econbiz.de/10014234352
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Determinants of cause-related marketing participation intention : the role of consumer knowledge, cause scope and donation proximity
Thomas, Sujo - In: Journal of nonprofit & public sector marketing 35 (2023) 2, pp. 194-214
Persistent link: https://www.econbiz.de/10014234447