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~person:"Toma, Boris"
~subject:"Erfolgsfaktor"
~subject:"Prozessmanagement"
~type_genre:"Case study"
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Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
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ECONIS (ZBW)
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Brand Community Management : Offline- versus Online-Instrumente und deren Erfolgswirkungen
Stockburger-Sauer, Nicola E.
;
Toma, Boris
;
Kienzle, Kerstin
- In:
Social Media und Brand Community Marketing : …
,
(pp. 89-114)
.
2013
Persistent link: https://www.econbiz.de/10009700360
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2
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H.
(
ed.
);
Rösger, Jürgen
(
contributor
); …
-
2013
Persistent link: https://www.econbiz.de/10009700367
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