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~person:"Tomczak, Torsten"
~subject:"Lebensmitteleinzelhandel"
~type_genre:"Aufsatz in Zeitschrift"
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Strategien der handelsorientierten Markenführung : Ergebnisse einer empirischen Studie im deutschen Lebensmitteleinzelhandel
Tomczak, Torsten
- In:
Handelsforschung
11
(
1996
),
pp. 423-442
Persistent link: https://www.econbiz.de/10001220096
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