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Impacts of crisis emotions on negative word-of-mouth and behavioural intention : evidence from a milk crisis
Oanh Dinh Yen Nguyen
;
Lee, Jenny
;
Ngo, Liem Viet
;
Tran …
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 536-550
Persistent link: https://www.econbiz.de/10013393658
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