Airline service : the evolution of competition since deregulation / Steven A. Morrison -- Banking : an industry in transition / Robert M. Adams -- Brewing : games firms play / Victor J. Tremblay and Carol Horton Tremblay -- Cigarettes : old firms facing new challenges / Frank J. Chaloupka --...

Chapter 1 Introduction -- Chapter 2 Demand, Technology, and the Theory of the Firm -- Chapter 3 Introductory Game Theory and Economic Information -- Chapter 4 Behavioral Economics -- Chapter 5 Perfect Competition and Market Imperfections -- Chapter 6 Monopoly and Monopolistic Competition --...