Chuang, Yi-Fei; Tsaih, Yih-Ching - In: The Service Industries Journal 33 (2013) 12, pp. 1178-1192
This study adopts fee thresholds to measure users' fee sensitivity and employs a two-step logit model to predict a phone user's probability of choosing a certain service provider. The results indicate that the choice probability can be overestimated if the reference fee effect is not taken into...