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~person:"Völckner, Franziska"
~subject:"Bewertung"
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Applying option thinking to value experiential marketing content
Völckner, Franziska
;
Spann, Martin
;
Sattler, Henrik
; …
- In:
The journal of media economics
35
(
2023
)
1/2
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014340498
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