Building upon resource-based and ambidexterity research, we address the following questions: (a) What are the performance consequences of balancing revenue growth and cost reduction at the alliance portfolio level, and (b) how is that balance-performance relationship conditioned by strategic...

Based on a case-study of two sequential alliances between the same firms, we develop a more integrative perspective on alliance governance, providing insights into the interactions between structural and relational aspects, both within and between transactions. In particular, we disentangle a)...