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~person:"Vargo, Stephen L."
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Dienstleistung
15
Services
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Service-Dominant Logic
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Service-dominant logic
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Marketing theory
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Vargo, Stephen L.
Bruhn, Manfred
10
Stauss, Bernd
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Edvardsson, Bo
7
Gustafsson, Anders
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Jaakkola, Elina
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McColl-Kennedy, Janet R.
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Grönroos, Christian
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Gouthier, Matthias H. J.
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Heinonen, Kristina
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Popescu, Ioana
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Reichwald, Ralf
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Stuhlmann, Stephan
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Sydow, Jörg
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Zeithaml, Valarie A.
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Benoit, Sabine
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Cheung, Fung Yi Millissa
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Nicholls, Richard
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Russell-Bennett, Rebekah
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
The journal of services marketing
1
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ECONIS (ZBW)
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Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
2
It's all B2B … and beyond : toward a systems perspective of the market
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 181-187
Persistent link: https://www.econbiz.de/10008934076
Saved in:
3
From micro to macro : stakeholders and institutions
Vargo, Stephen L.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 125-128
Persistent link: https://www.econbiz.de/10009154844
Saved in:
4
The service-dominant logic of marketing : dialog, debate, and directions
Lusch, Robert F.
(
ed.
);
Vargo, Stephen L.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003082068
Saved in:
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