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Design-driven laboratories : organization and strategy of laboratories specialized in the development of radical design-driven innovations
Dell'Era, Claudio; Verganti, Roberto - In: R & D management 39 (2009) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10003849156
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The impact of international designers on firm innovation capability and consumer interest
Dell'Era, Claudio; Verganti, Roberto - In: International journal of operations & production … 29 (2009) 9, pp. 870-893
Persistent link: https://www.econbiz.de/10009523752
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Design-driven innovation : changing the rules of competition by radically innovating what things mean
Verganti, Roberto - 2009
With fascinating examples from leading European and American companies, Roberto Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work in
Persistent link: https://www.econbiz.de/10003782036
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Design, meanings, and radical innovation: a metamodel and a research agenda
Verganti, Roberto - In: The journal of product innovation management : an … 25 (2008) 5, pp. 436-456
Persistent link: https://www.econbiz.de/10003763934