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~person:"Waters, Richard D."
~type_genre:"Aufsatz in Zeitschrift"
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Evaluation von Public Relation...
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Waters, Richard D.
Melewar, T. C.
23
Viscusi, W. Kip
20
Adelson, Mark
18
Hussainey, Khaled
18
Lee, Cheng F.
16
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Journal of communication management : an international journal
3
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1
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International journal of nonprofit & voluntary sector marketing
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Journal of nonprofit & public sector marketing
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Journal of promotion management : JPM
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ECONIS (ZBW)
9
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1
Examining how industries engage the media : comparing American and German agricultural associations' web sites
Wang, Meredith L.
;
Waters, Richard D.
- In:
Journal of communication management : an international …
16
(
2012
)
1
,
pp. 20-38
Persistent link: https://www.econbiz.de/10009570948
Saved in:
2
Revisiting strategic communication's past to understand the present : examining the direction and nature of communication on Fortune 500 and Philanthropy 400 web sites
Waters, Richard D.
;
Lemanski, Jennifer L.
- In:
Corporate communications : an international journal
16
(
2011
)
2
,
pp. 150-169
Persistent link: https://www.econbiz.de/10009159243
Saved in:
3
Painting a picture of America’s nonprofit foundations: a content analysis of public relations photographs distributed through online wire services
Waters, Richard D.
;
Wang, Weijia
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
2
,
pp. 138-149
Persistent link: https://www.econbiz.de/10009670529
Saved in:
4
The role of stewardship in leadership : applying the contigency theory of leadership to relationship cultivation practices of public relations practitioners
Waters, Richard D.
- In:
Journal of communication management : an international …
17
(
2013
)
4
,
pp. 324-340
Persistent link: https://www.econbiz.de/10010231010
Saved in:
5
Can public relations improve the workplace? : measuring the impact of stewardship on the employer-employee relationship
Waters, Richard D.
;
Bortree, Denise Sevick
;
Tindall, …
- In:
Employee relations
35
(
2013
)
6
,
pp. 613-629
Persistent link: https://www.econbiz.de/10010193885
Saved in:
6
The corporate side of the blogosphere : examining the variations of design and engagement among fortune 500 blogs
Waters, Richard D.
;
Ghosh, Paromita
;
Griggs, Traci D.
; …
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 537-552
Persistent link: https://www.econbiz.de/10010467274
Saved in:
7
Organizational roles enacted by healthcare fundraisers : a national study testing theory and assessing gender differences
Waters, Richard D.
;
Kelly, Kathleen S.
;
Walker, Mary Lee
- In:
Journal of communication management : an international …
16
(
2012
)
3
,
pp. 244-263
Persistent link: https://www.econbiz.de/10009581828
Saved in:
8
Using video to build an organization's identity and brand : a content analysis of nonprofit organizations' YouTube videos
Waters, Richard D.
;
Jones, Paul M.
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
3
,
pp. 248-268
Persistent link: https://www.econbiz.de/10009315508
Saved in:
9
Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions
Xiao, Anli
;
Huang, Yan
;
Bortree, Denise Sevick
;
Waters, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
4
,
pp. 832-856
Persistent link: https://www.econbiz.de/10013391983
Saved in:
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