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~person:"Wiedmann, Klaus-Peter"
~person:"Šerić, Maja"
~subject:"Marketingmanagement"
~type:"book"
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Wiedmann, Klaus-Peter
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Die Marke als Erfolgsfaktor in der Automobilbranche : Kaufentscheidungsprozesse am Beispiel der Elektromobilität
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Tütünci, Gülsen
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2011
Persistent link: https://www.econbiz.de/10009509931
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Der Aufbau einer Markenpersönlichkeit als Herausforderung des Markenmanagements : eine empirische Untersuchung anhand der Kosmetikbranche
Wiedmann, Klaus-Peter
;
Bachmann, Frank
;
Schmitz, Miriam
-
2008
Persistent link: https://www.econbiz.de/10003847046
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