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Marketing-Schnittstellen : Herausforderungen für das Management
Specht, Günter; Silberer, Günter; Engelhardt, Werner Hans - 1989
Persistent link: https://www.econbiz.de/10000092238
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Special issue: luxury marketing and branding
Christodoulides, George (ed.); Wiedmann, Klaus-Peter (ed.) - 2022
Persistent link: https://www.econbiz.de/10013164373
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Strategisches Marketing
Raffée, Hans (ed.); Wiedmann, Klaus-Peter (ed.);  … - 1989 - 2. Aufl., ungekürzte Sonderausgabe
Persistent link: https://www.econbiz.de/10014267777
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Luxury marketing : a challenge for theory and practice
Wiedmann, Klaus-Peter (ed.); Hennigs, Nadine (ed.) - 2013
Persistent link: https://www.econbiz.de/10014011384
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Luxury Marketing : A Challenge for Theory and Practice
Wiedmann, Klaus-Peter - 2013
Luxury Consumption -- Luxury Brands -- The Luxury Industry -- The Management of Luxury Brands -- Luxury Marketing in …Luxury Marketing A Challenge for Theory and Practice The luxury market has transformed from its traditional conspicuous … value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to …
Persistent link: https://www.econbiz.de/10014016246