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~person:"Wiedmann, Klaus-Peter"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Sammlung"
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In the sense of product and communication design : investigating the role of sensory-related design benefits in marketing management
Bettels, Jannick
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2019
Persistent link: https://www.econbiz.de/10012041487
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How to create successful customer experiences? : an empirical investigation of drivers and outcomes and the development of a practical-oriented measurement concept
Labenz, Franziska
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2019
Persistent link: https://www.econbiz.de/10012019951
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Grundkonzept und Gestaltungsperspektiven der Corporate Identity-Strategie
Wiedmann, Klaus-Peter
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1992
Persistent link: https://www.econbiz.de/10013416581
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PR : Wandel - Wege - Wagnisse
Wiedmann, Klaus-Peter
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1992
Persistent link: https://www.econbiz.de/10013416582
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