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Yang, Deli
Wood, Van R.
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Integrated branding with mergers and acquisitions
Yang, Deli
;
Davis, Danny A.
;
Robertson, Kim R.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 438-456
Persistent link: https://www.econbiz.de/10009511228
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