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Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms

Yeniyurt, Sengun; Townsend, Janell D.; Cavusgil, S. Tamer; … - In: International business strategy : theory and practice, (pp. 323-347). 2015

Persistent link: https://www.econbiz.de/10010493542

Establishing rigor in mail-survey procedures in international business research

Chidlow, Agnieszka; Ghauri, Pervez N.; Yeniyurt, Sengun; … - In: Journal of world business : JWB 50 (2015) 1, pp. 26-35

Persistent link: https://www.econbiz.de/10010479306

Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis

Yeniyurt, Sengun; Townsend, Janell D.; Cavusgil, S. Tamer; … - In: Journal of international business studies : JIBS ; an … 40 (2009) 2, pp. 301-320

Persistent link: https://www.econbiz.de/10003815059

Establishing rigor in mail-survey procedures in international business research

Chidlow, Agnieszka; Ghauri, Pervez N.; Yeniyurt, Sengun; … - In: Journal of World Business 50 (2015) 1, pp. 26-35

How rigorous have our data-collection procedures been in international business research? We report the results of a comprehensive content analysis of scholarly work published in four leading international business journals over the past decade. The focus is data-collection procedures used by...

Persistent link: https://www.econbiz.de/10011117963

Mimetic and experiential effects in international marketing alliance formations of US pharmaceuticals firms: An event history analysis

Yeniyurt, Sengun; Townsend, Janell D.; Cavusgil, S.Tamer; … - In: Journal of international business studies : JIBS ; a … 40 (2009) 2, pp. 301-320

Persistent link: https://www.econbiz.de/10008172061