Despite the popular use of online advertising by marketers, little is known about its role in the real estate market. This research aims to investigate how online advertising affects the sales of new houses and explores potential contingent factors and the underlying mechanism. Based on a rich...

Despite the increasing popularity of product sampling promotions in e-commerce, empirical research investigating its sales impacts and mechanism still lags. The objective of this paper, therefore, is to investigate the economic impact of online product sampling promotions on e-commerce...

Research investigating the sales impacts of product sampling in e-commerce still lags. We attempt to answer: (1) How does the sampling of a product affect the sales of other products in the same store (i.e., in-store spillover effect)? (2) How does the sampling of a product affect the sales of...

Identifying helpful reviews from massive review data has been a hot topic in the past decade. While existing research on review helpfulness estimation and prediction is primarily sourced from English reviews, non-English reviews may also provide useful consumer opinion information and should not...