This paper aims to measure individual preference for various attributes that affect long-term choice of city of residence using Conjoint analysis. A questionnaire was formulated in order to measure consumer perception of the importance of various attributes such as quality of education, distance...

This paper aims to measure student's preferences regarding various attributes that affect their decision process while choosing a higher education area of study. The study exhibits two different models which shed light on the perceived value of each examined area of study: 1. Conjoint Analysis...