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Retail pricing strategies incorporate promotions, sales, and rigidities. A number of models have been proposed in particular to explain the occurrence of sales. Focussing on the market for fresh foods the model by Varian and the loss leader argument seem to be intuitively best fitting to the...
Persistent link: https://www.econbiz.de/10009442424
significant negative effects on market participation, cost-mitigating innovations—such as group marketing—are also emerging to …
Persistent link: https://www.econbiz.de/10009446367
Guided by the frame work of a household model under credit market failure, this paper aims at investigating the impact of access to credit on the adoption of hybrid maize among households that vary in their credit constraints. The data used in the study is from Malawi collected by the...
Persistent link: https://www.econbiz.de/10009446368
on marketing, business, production and subsector analysis). The study uses cross-sectional data from a survey of women …
Persistent link: https://www.econbiz.de/10009446370
, and marketing models of honey, and change the pursuit for short-term interests and quantity growth; and adopt various …
Persistent link: https://www.econbiz.de/10009446439
Includes cover page, journal info, contents page, and editorial information
Persistent link: https://www.econbiz.de/10009446503
of CauserelatedMarketing (CrM) campaigns in Germany. CrM is an increasingly applied marketing tool, where productpurchase …
Persistent link: https://www.econbiz.de/10009443761
marketing actions. It is very important to understand whyconsumers make elections of fresh fruits in order to increase their …
Persistent link: https://www.econbiz.de/10009443762
The volatility of agricultural markets has increased remarkably in recent years. In spite of this, the way in whichsupply chain actors perceive market volatility has only rarely been analyzed. This paper seeks to close thisresearch gap by presenting empirical findings about how the volatility of...
Persistent link: https://www.econbiz.de/10009443763
Research on organizational and inter‐organizational trust has become an important field in management andmarketing literature, as it is perceived as a pivotal aspect of business transactions. However, clarifications arestill needed on the issue of whom we trust; is the person whom we are...
Persistent link: https://www.econbiz.de/10009443764