This dissertation addresses the impact of strategic consumer behavior on different pricing strategies. Generally speaking, consumers are strategic in that they correctly anticipate a firms' actions and the behavior of other consumers when they make purchasing decisions. In the context of this...

Employer brand is an application of the branding practices to an organization's people processes. It is also a normative instrument for communicating the employment value proposition, shaping the employee experience, and driving cultural change. This expanded role enables employer brand to be a...

Strategic Alliances, defined as long term relationships undertaken with strategic intent for the joint accomplishment of individual objectives, have become prominent in recent years. Many alliances do not achieve their objectives, yet there is no consensus opinion regarding why. In this...

Which form of exchange governance performs better in a dynamic environment? This remains an unanswered question in the transaction cost analysis (TCA) and relational exchange literatures. Some researchers purport that transactional governance provides superior performance by providing firms the...