Showing 1 - 10 of 13
By focusing on the dynamics of action inquiry strategies, this paper has framed the way in which the process is characterised and the potential of this approach for applied management research. The relationship between improved knowledge through action and improved action through reflection is...
Persistent link: https://www.econbiz.de/10009429682
. Drawing on the social studies of markets in economic sociology, we deploy actor-network theory as a methodology for re …. Heeding recent calls for a practice turn in marketing theory, we abandon the abstract notion of the market in favour of an …
Persistent link: https://www.econbiz.de/10009429755
. Drawing on the social studies of markets in economic sociology, we deploy actor-network theory as a methodology for re …. Heeding recent calls for a practice turn in marketing theory, we abandon the abstract notion of the market in favour of an …
Persistent link: https://www.econbiz.de/10009429756
This paper examines the processes through which a commercial bar is transformed into a hospitable space. Drawing on a study of a venue patronized by lesbian, gay, bisexual and transsexual/transgender consumers, it considers how social and commercial forms of hospitality are mobilized. The paper...
Persistent link: https://www.econbiz.de/10009429771
In today's intense global competition, a firm's ability to learn from its networks of business relationships is an important source of sustainable competitive advantage. Learning in a network of relationships involves a constellation of resource linkages among business partners tied together by...
Persistent link: https://www.econbiz.de/10009429824
This conceptual article explores the ways in which strategy is being conceived in business networks. The dominant industrial organization-based approach to strategy development has been noted to be inadequate in networks where strategies are characterized by joint action and interdependencies...
Persistent link: https://www.econbiz.de/10009429825
A review of the literature highlights that strategy analysis of business relationships based on the industrial organization perspective does not fully account for network characteristics. The present study proposes a model to integrate the industrial organization perspective with the...
Persistent link: https://www.econbiz.de/10009429826
Persistent link: https://www.econbiz.de/10009429827
An important operational aspect of international business is the coordination of widely dispersed resources of their networks of relationships with partners. Such interdependencies affect their ability to compete and/or create economic wealth. In order to examine the significance of network...
Persistent link: https://www.econbiz.de/10009429846
In an increasingly globalised business environment, it is no longer adequate to analyse and develop supplier-customer relationship portfolios without consideration of a firm's network relationships. While research in business relationships has examined resource allocation and strategy...
Persistent link: https://www.econbiz.de/10009429848