The demand for professional services is growing as the Mauritian economyturns to new areas of exports and restructuring … consulting leadingto a competitive local market where proper marketing of services will help ingaining market share.The purpose … of this study was to identify the buyers’ requirements and theperceptions of providers of professional services for the …

Providers of professional services, such as management consultants, marketing communication, and legal service firms … professional service setting, providing skilled services at a reduced rate or free of charge for a client is considered a pro bono … work. The value of these services remains unexplored in marketing literature. To address this gap, we conducted exploratory …