The study identifies differences in consumer characteristics and the selection of the type of a retail outlet in pecan purchases. Within the framework of utility maximization, an empirical model is specified and estimated using multinomial logit. The estimation is based on data collected through...

The knowledge of the overall willingness-to-pay and the specific price premiums consumers accept when buying foods with less fat, saturated fat, sodium, sugar and more fiber shapes food manufacturer and distributor marketing strategies and supports the development of public health strategies....

The market for functional foods in industrialized nations has shown rapid growth over the last decades, sales being estimated at $9 billion in 1995. The emerging market economies of Central and Eastern Europe provide a unique opportunity to study consumer behavior regarding the consumption of...