Showing 1 - 9 of 9
The primary aim of this paper is to critically review the literature that explicitly addressesthe adoption, application and impact of internet technologies, by retailers, for the promotion and sale ofmerchanidise. In particular, this paper seeks to present a holistic and critical review of the...
Persistent link: https://www.econbiz.de/10009461134
The much debated relationship marketing paradigm suggests that the marketingstrategy should be framed in terms of the development of long-term and mutually rewardingcustomer relationships, rather than simply focussing upon the promotion and selling ofproducts and services. Moreover, customer...
Persistent link: https://www.econbiz.de/10009461135
The factors that influence the ultimate level of success or failure of systems development projects have received considerable attention in the academic literature. However, despite the existence of a ‘best practice’ literature many projects still fail. The record of the National Health...
Persistent link: https://www.econbiz.de/10009461197
The return that organizations derive from investments in information systems and technologycontinues to disappoint. While there are many theoretical prescriptions as to how theplanned benefits from an IT project might best be realized, there is very little empiricalevidence, as to whether such...
Persistent link: https://www.econbiz.de/10009461275
Strategic information systems planning (SISP) is an exercise or ongoing activity that enablesorganisations to develop priorities for information systems development. It has been suggested thatthe ‘SISP approach’, a combination of method, process and implementation, is the most completeway of...
Persistent link: https://www.econbiz.de/10009461277
The lack of consideration of organizational issues in systems development can lead to project failure. A review of the literature and a pre-test survey suggested classifying organizational issues into five categories and examining how these are considered by IT managers. A postal survey with...
Persistent link: https://www.econbiz.de/10009461280
Workflow management systems (WFMSs) are an important new technology, which are likelyto have a significant impact on the way in which clerical and administrative operations areorganised and executed. This paper seeks to investigate how WFMSs are being exploitedand utilised commercially by...
Persistent link: https://www.econbiz.de/10009461281
The implementation of information systems isincreasingly resulting in significant impacts upon the host organization’sculture. This study seeks to explore how major changesto the flow and quality of information, engendered through theimplementation of data warehouses, are likely to impact...
Persistent link: https://www.econbiz.de/10009461282
A myriad opinions has been propounded to explain how“cyberspace” can be exploited by commercial organisations.For the most part they are speculative, visionary orpromotional. This work seeks to redress the balance byfocusing on the utilisation of the Internet within the UKretail sector and...
Persistent link: https://www.econbiz.de/10009461283