Commercially available military-themed virtual simulations have been developed and sold for entertainment since the beginning of the personal computing era. There exists an intense interest by various branches of the military to leverage the technological advances of the personal computing and...

Purpose – This paper aims to bring together and evaluate the reasons that have historically been advanced to justify the heavy emphasis on innovative consumers within the general context of the adoption of products and services, and to assess the strategic benefits to be gained from targeting...

Offshore outsourcing continues to gain prominence as the printing industrystrides into the future. With different segments of the industry looking at reducingcosts and, in exchange providing value-added services, more companies turntowards outsourcing services offshore as a solution. Although it...

The integration of philanthropy into corporate advertising and sales promotion campaigns is becoming a popular persuasion tactic. Companies are now using product advertising to portray themselves as benefactors of charities and social causes. The underlying marketing premise is that a firm can...

Relationship marketing is emerging as a major theme in the marketing literature. Its central focus is the establishment, development, and maintenance of relationships between exchange partners (Morgan and Hunt 1994). The relationship definition of marketing states that the goal of "marketing is...

This study examines the time perspective (TP) and intertemporal choice biases that exist among professional financial advisors, and the extent to which those biases impact their decision making. Certified Financial Planners (CFP® ) from various types of firms (accounting, insurance, securities,...