Purpose- The paper aims to shed light on the potential of ethnography to provide a dialectical approach to modeling the process of branding as its focus widens from managerial to social.Design/methodology/approach- A critical approach to ethnography is adopted and implemented in light of the...

This books provides basic information about the historical, ideological and legal foundations of the GDR, its political and economic and education system

This book analyses the function of the education system for the recruitment and education of political and economic leaders in the GDR

Im Europäischen Jahr der Kreativität und Innovation legt Arbeit 2.0 zum ersten Mal eine umfassende Darstellung der Arbeitsproblematik in der Kultur- und Kreativwirtschaft im Digitalzeitalter vor. Den Kern der Untersuchung bilden die Portraits von fünf Schlüsselbranchen: die drei Branchen mit...

This dissertation is an ethnographic study of small business entrepreneurship and developing capitalism in the Russian Republic of Karelia. The entrepreneurial-minded individuals at the heart of my research began organizing labor and production in the mid 1990s to create businesses that are now...

This dissertation is based on fifteen months of field research in Shanghai and Beijing conducted in 2002 and 2004. The central question with which this dissertation is concerned is how clothing and the clothing industry is constituted by and constitutive of the phenomenal changes that have taken...

This work is about the restructuring of industry in a New England community and the reactions to that restructuring by various segments of the community's population. Specifically, the work concerns the community's attempts to adapt to the restructuring and to "redevelop" the area. It maintains...

Many products consumed on college campuses such as coffee and chocolate come from developing countries where producers are often paid insufficiently and exploited. Fair Trade certification of products guarantees producers a fair price and other social benefits. The objective of my CE/T project...

This article examines efforts to reconcile capitalist and ecological values, focusing in particular on the instruments and ideologies that pervade the United Kingdom's developing renewable energy sector. In keeping with neoliberal models of economic knowledge and practice, renewable energy...