The hedonic wage equation is the relationship between wages and job and personal attributes (such as safety and working experiences) when the labor market is in equilibrium. The estimated equations have often been used to measure marginal values of risk reduction (safety) (or the value of a...

Purpose – Increasingly, reports of consumers are witnessed expressing their concerns regarding corporate practices through behaviours of boycotting, buycotting and voice. The theory of consumer votes suggests that such consumers may view their purchases as “votes” in the marketplace. The...

Research has consistently revealed an increasing demand for “ethical” choices in the global marketplace. However, very little has been published about the decision-making processes of these “ethical” consumers and the implications for marketing. Given the shortfall in research that...

Research has consistently revealed an increasing demand for 'ethical' choices in the global marketplace. However, very little has been published about the decision-making processes of these 'ethical' consumers and the implications for marketing. Given the shortfall in research that addresses...

Research has supported the addition of ethical obligation and self-identity to models of consumer decision-making in 'ethical' contexts. The particular placement of ethical obligation and self-identity within a model of ethical consumer decision-making remains unclear. Are these measures an...