Der Konsument sieht sich im zunehmenden Maße mit einer großen Produktvielfalt, einer allgemeinen Homogenisierung der Produkte und einer ständigen Informationsüberflutung konfrontiert. Zur leichteren Orientierung werden aus dem großen Bündel an Produktinformationen, einzelne...

A questionnaire explored poi usage, frequency of purchase, and purchasers' buying behavior. The report discussed relationships between socioeconomic variables and consumption patterns. Ethnic Hawaiians were likely to be the most frequent consumers of poi. The authors stated that in 1828 poi was...

This study investigates the differences in customer preferences across the US, Germany and Russia within the financial services industry. Its purpose is to help financial services firms functioning in the international economy to design marketingstrategies and day-to-day operations based on...

This project began with the question: What keeps us from achieving sustainable happiness, happiness for ourselves and future generations?I have chosen to focus on the citizen/consumer conflict which occurs when our consumer choices are incongruous with our moral obligations to society. This...

Master of Science

The titled of this study is "The Influence of Television Advertising Shampoo Pantene Against Consumer Preferences (AMIK MBP students case study field)". The purpose of this study was to determine the effect of advertising on consumer preferences AMIK MBP Medan’s students. The study is research...

We investigated whether consumer preferences for beef colors (red, purple, and brown) or for beef packaging systems (modified atmosphere, MAP; vacuum skin pack, VSP; or overwrap with polyvinyl chloride, PVC) influenced taste scores of beef steaks and patties. To test beef color effects, boneless...

The contribution deals with results of marketing research „Omnibus ZS 2006”, which relates to consumer preferences of food products on the buyers´ market in the Czech Republic and Slovakia. A lot of customers in both countries are influenced by news of danger world wide animal infection...