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The dissertation has been written within the post graduate program of the German Research Foundation (DFG) on “Business Aspects of Loosely Coupled Systems and Electronic Business”. This program focuses on research related to the diffusion of innovations in the digital age. Accordingly, the...
Persistent link: https://www.econbiz.de/10009428989
, insbesondere der Zeitreihenanalyse liegt. Das Konzept besteht darin, sämtliche wiederkehrenden Aufgaben mit Hilfe von Java …
Persistent link: https://www.econbiz.de/10009467166
Persistent link: https://www.econbiz.de/10009449118
advertising on consumer brand choice and search behavior. Under imperfect information, advertising can affect consumer behavior by … providing economically relevant information in a convenient way. I find that advertising has an increasing effect on consumers …
Persistent link: https://www.econbiz.de/10009450693
of refineries partially offsets the large reduction in consumer surplus. As the theory predicts, these shocks have a … internet as an alternative source of health information doubled.At the same time, online and offline advertising spending by … this activity is influenced by direct to consumer advertising.I utilize a database of user click-through data from America …
Persistent link: https://www.econbiz.de/10009450802
New residential construction is significantly more procyclical in emerging markets than in developed countries, although the correlation between aggregate investment and output is similar across emerging and developed countries. This paper shows that a multi-sector stochastic growth model with a...
Persistent link: https://www.econbiz.de/10009450704
Castro and Coen-Pirani (2008) document that aggregate skilled hours and employment both became more volatile after the mid-1980s, in contrast to the simultaneous volatility decline of most aggregates, including overall hours and employment and unskilled hours and employment. In chapter 1, I...
Persistent link: https://www.econbiz.de/10009450956
My thesis explores the following question: how workers of different skill are allocated across jobs and unemployment over the business cycle. I am interestedin understanding the "over-qualification" of workers that occurs during periods of high unemployment, as increased congestion in the labor...
Persistent link: https://www.econbiz.de/10009450968
theoretical measure of relevance. The central theory used in this dissertation is Sperber and Wilson's (1995) theory of relevance … (TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes …
Persistent link: https://www.econbiz.de/10009475018