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Export barriers and firm internationalisation from an emerging market perspective

Ahmed, Zafar U; Julian, Craig C; Mahajar, Abdul J - 2008

This study is concerned with an empirical investigation that explores the barriers to export that emerging market entrepreneurs face when engaging in international business. The data was gathered from a survey of 214 manufacturing firms, headquartered in Malaysia, and considered to be an...

Persistent link: https://www.econbiz.de/10009475221

The Malaysian REIT development and their role in a portfolio

Osmadi, Atasya - University of Western Sydney; College of Business; … - 2010

This PhD research will examine the development, performance and impact of Malaysian REITs in the local, Asian and global REIT investment market; particularly focusing on Islamic REITs in Malaysia. This issue is important as REITs have emerged as a topic of considerable interest to the academic...

Persistent link: https://www.econbiz.de/10009482092

French Fashion Industry: The Introduction of a Fashion Brand to the French Market

Thomas, Kristen - 2009

create a business and marketing plan completely in French. I have researched the French market, demographics, psychographics … and trade policies. My marketing plan is also based on this research and the specific French target market to which my … brand caters.After sketching designs, hunting for fabrics, constructing garments, researching a foreign market and marketing …

Persistent link: https://www.econbiz.de/10009455838

Campus Consignment

DeAngelo, Krista - 2009

Marketing and Textiles, Fashion Merchandising, and Design, and to combine them with my love for fashion, retail, and general …

Persistent link: https://www.econbiz.de/10009455891

The Psychology and Behavior of Consumers in the Fashion Industry

DeLace, Jessica - 2011

psychological concepts in their marketing and branding tactics. …

Persistent link: https://www.econbiz.de/10009455912

Marketing for a Non-Profit

Foutsitzis, Katerina - 2011

I am a senior Marketing major, and I wanted to incorporate what I have learned the past four years into my honors … project. Acting as a consultant to a local non-profit here in Rhode Island, I developed a marketing plan to help The Welcome …

Persistent link: https://www.econbiz.de/10009455914

Formative versus reflective measurement models: Two applications of formative measurement

Coltman, T.; Devinney, T. M.; Midgley, D. F.; Venaik, S. - 2008

important examples, one from international business and one from marketing, illustrate the use of the framework. Both examples …

Persistent link: https://www.econbiz.de/10009457386

CIPR Guest Lecture - Sarah McCartney 'Inside Out'

Leeds Metropolitan University - 2010

The fourth lecture in the CIPR guest lecture series was led by writing guru, Sarah McCartney. Aside from writing the LUSH Times, which is read by over one million people, Sarah has also pursued her own interests, launching her Yogateds company with her mother, as well as writing a book called...

Persistent link: https://www.econbiz.de/10009462221

Eine neue Klasse hybrider Innovationsdiffusionsmodelle

Grishchenko, Yulia - 2007

This work assesses innovation diffusion models and their application in marketing management. Its two principal aims …

Persistent link: https://www.econbiz.de/10009467003

Austrian Economics as a Basis for a General Marketing Theory

Broeckelmann, Philipp - 2004

Im Marketing konkurrieren eine Reihe von Theorien um Aufmerksamkeit, Unterstützung durch akademische Forschung und … und Soziologie. Alles in allem ist die Marketing-Forschung stark zersplittert. Die vorliegende Arbeit behandelt die … für das Marketing relevanten Eigenschaften der Marktprozesstheorie werden vorgestellt. In der zweiten Hälfte der Arbeit …

Persistent link: https://www.econbiz.de/10009467120