Interesse, den Einfluss von Marketing-Mix-Instrumenten auf den Erfolg internationaler Produkteinführungen besser zu verstehen …

ofinternational trade theory. Focusing on general equilibrium frameworks stems from the insight that economicinternationalisation in … market issues established by human capital theory with the general equilibrium-leddebate on trade and the functional … ofinternational trade theory. Focusing on general equilibrium frameworks stems from the insight that economicinternationalisation in …

advertising on consumer brand choice and search behavior. Under imperfect information, advertising can affect consumer behavior by … providing economically relevant information in a convenient way. I find that advertising has an increasing effect on consumers …

of refineries partially offsets the large reduction in consumer surplus. As the theory predicts, these shocks have a … internet as an alternative source of health information doubled.At the same time, online and offline advertising spending by … this activity is influenced by direct to consumer advertising.I utilize a database of user click-through data from America …

"We develop an evolutionary game theory model for a limited access common pool resource. With full disclosure of …

Wer im unternehmerischen wie im persönlichen Zusammenhang über Erfolg nachdenkt, wird erstaunt sein, dass Erfolg ohne … Sinndimension und Handeln ohne Ethik nicht auskommen kann. Erfolg ist immer die Folge von Tun und Lassen. Bieten sich nicht beide … für Unternehmen tätigen Personen kann es auf Dauer keinen Erfolg geben; weder für das Unternehmen noch für seine …

theoretical measure of relevance. The central theory used in this dissertation is Sperber and Wilson's (1995) theory of relevance … (TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes …

The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …