This work presents a new statistical distribution, called Qualitative Multinomial Distribution (QMD), able to analyse the relationships between brands and product attributes in determining consumers’ behavioural loyalty. In this study the QMD will be applied to the retail purchases of wine in...

Until nowadays, the studies on consumers? behavioural loyalty allowed the analysis of a brand, category or product attribute at a time. However, it has never been possible to observe and measure the relationships between brands/attributes from a loyalty perspective. Therefore, the paper aims at...

Even with increased consumer awareness of sustainable products, the importance of sustainability is unclear relative to other credence product attributes such as quality control and traceability in wine purchasing. Companies speculate whether their marketing strategies can be standardised across...

In this study, an online choice task was combined with a separate informed sensory hedonic test to understand the interplay of wine sensory characteristics and extrinsic attributes such as packaging, price and brand awareness. This approach simulates the process of a consumer choosing a product...

Applications of discrete choice experiments to study consumer choice behavior have grown significantly over the past decade. Typically, discrete choice experiment data are analyzed using McFadden’s Multinomial Logit (MNL) model or a more sophisticated extension that relaxes some of MNL’s...