AbstractEssays on Deceptive Marketing StrategiesBy Martha Myslinski TiptonThis set of studies focuses on the antecedents and consequences ofdeceptivemarketing. The first essay explores how marketing actions candestroy value byexamining the stock market reaction to the exposure of...

AbstractPRINCIPLES OF ON DEMAND SYSTEMS: STUDIES IN SYSTEMSORIENTED ARCHITECTUREBy: Sascha VitzthumWith the proliferation of Information and CommunicationTechnologies (ICT)and the digitalization of information, services have permeatedorganizations and markets.Industries, public institutions, and...

This paper compares and contrasts the career experiences and development needs of 334 British quality managers compared with Australian quality managers based on two Australian surveys. The quality managers in both countries brought wide functional experience to their roles, with many coming in...

This paper investigates the influence of enterprise systems implementation on operational performance. The work extends the literature on enterprise systems by focusing on changes in process dynamics as a source for ongoing firm-level performance improvement. A case discussion of Tristen...