Data from a discrete choice experiment aimed at eliciting the demand for recreationalwalking trails on farmland in the Republic of Ireland is used to explore the consequences of misspecifying the cost coefficient. To enable straightforwardcalculation of WTP from the distributions of the...

This article investigates the economics of farm diversification. The analysis assesses economies of diversification using a certainty equivalent measure. It identifies two components: one associated with expected income, and one associated with risk exposure. This integrates two lines of...

This paper makes use of a leading UK supermarket’s loyalty card based data which records information on purchase decisions by consumers who shop at its stores in order to assess the effectiveness and impact of the UK reduced salt campaign. We present an empirical analysis of consumption data...