This research examines the effect of answering a specific attribute rating question on a later overall brand evaluation in a marketing survey. The mechanisms which underlie such effects for respondents varying in product category knowledge are described using an information processing...

A conceptual marketing-finance framework is proposed which links channel contracting in agriculture and the use of financial facilitating services (e.g., financial derivatives) to (shareholder) value creation. The framework complements existing literature by explicitly including channel contract...

An experiment was conducted to investigate the interaction between consumers’ past eating behaviors, risk perceptions and future information processing procedure. In the study, participants were required to choose whether or not to eat chicken that was potentially be tainted with Avian...